TEXTIEL
DESIGNS
A clothing manufacturer explaining the industry on camera — and, three years later, a new visual identity for its Instagram.
- Client
- Textiel Designs — clothing manufacturer, Hoofddorp
- Role
- Concept, filming & editing (TikTok) · brand guide, carousels & posts (Instagram)
- Period
- Jul 2023 – Jan 2024 (TikTok) · 2026 (Instagram)
- Platforms
- TikTok, Instagram
Public TikTok numbers for @textieldesigns, 31 Jul 2023 – 31 Jan 2024, read October 2026.
Who better to judge a €129 hoodie than the people who make them? The core format was simple: pick a brand the audience loves, hold the piece up in the showroom and break it down — fabric, weight, techniques, what it costs to make — then answer "worth it or not?"
Around it: replies to comments, explainers on minimum orders, lead times and techniques like 3D embroidery, tufting and raised silicone, plus giveaways. Around three videos a week, all shot and cut in the Hoofddorp showroom, turning a B2B manufacturer into an account people asked to review their favourite brands.
Worth it or not?
The nine best-performing videos, ranked by views. Tap to play with sound.
Crème, ink, kraft — and one blue thread.
A new brand guide for the Instagram feed: a cut-paper collage language built from the brand's own garments, sketches and swatches, one typeface family with a handwritten voice, and cobalt blue as the single accent. Then the content to go with it — four carousels, a cobalt series and twenty posts.
Brand guide 2.0 — 18 pages
Four carousels that answer the questions every new client asks. Swipe through.
Sketch → sample → your store · "No minimum order. A sample first."
Twenty posts, one grid.
Mood, process and offer, alternated so the grid reads as one piece: black-and-white atelier shots, product sheets, an order receipt, a tear-off flyer and the roadmap from idea to drop.
TikTok concept, camera and edit by YASSA for Textiel Designs (2023 – 2024). Brand guide 2.0, carousels, posts and motion by YASSA (2026); part of the imagery in the posts and collages was generated with AI and composed and art-directed by hand.