CANDY
BITES
Street interviews, shop sketches and city-wide giveaways that turned an Amsterdam halal candy shop into a TikTok regular.
- Client
- Candy Bites — halal candy, Amsterdam
- Role
- Concept, filming, editing, motion design, product photography
- Period
- Feb – Dec 2023 (TikTok) · 2025 (photography)
- Platforms
- TikTok, Instagram, webshop
Public TikTok numbers for @candybites.nl, Feb – Dec 2023, read October 2026.
No studio, no script on a teleprompter — just a microphone, a candy display and the street. Quiz questions on Dam Square, interviews in Osdorp, a spin-the-wheel stand in Rotterdam: every answer wins something, and every win is a reason to watch till the end.
Between the street formats sat short sketches in the shop and big giveaways around the shop's second anniversary, handing out candy across the city centre. Shot, edited and captioned in-house in the brand's pink and aqua, so a Candy Bites video is recognisable in the first second.
The top of the feed.
Nine of the best-performing videos, ranked by views. Tap to play with sound.
Sweet, on white.
Packshots for the webshop and marketplaces: HALATI pouches and tubs, filled cookies from above, and a "melt" series where every cookie is broken open on camera.
HALATI — pouches & tubs
The melt series
Filled cookies — top down
Candy Bites pouches — webshop
Instagram posts & stories
Next drop.
Concept stills generated from the real pouch, logo and tower display — showing where the content could go next: a campaign flat-lay, a Dam Square pop-up and a hero visual for the webshop.
Concept, camera, editing, motion and photography by YASSA for Candy Bites. Videos are the original edits as published on TikTok; the "Extended with AI" stills are generated concepts, not shoots.