HONOUR
The Honour Boxing League — boxing, run like Formula One.
- Project
- HONOUR — The Honour Boxing League (own concept, 2021 → 2026)
- Role
- Concept & league format, brand identity, kit & uniforms, belts & trophies, broadcast graphics, AI imagery & film
- Year
- 2026
- Tools
- Claude, FLORA, Nano Banana Pro, Seedance 2.0
In boxing the fighter takes the glory and the corner takes the bill. I first sketched HONOUR in 2021 as a different model: a league of sponsored teams, like Formula One constructors, where the coach, the second and the cutman are as visible as the boxer — and can win as much.
Every weekend is a Grand Prix: one division fights on Friday, one on Saturday, the main event on Sunday. Boxers alternate within their team so they fight every eight to nine weeks, but the league has a show every single weekend — and every result moves one table.
- KO / TKO win
- 25
- Unanimous decision
- 18
- Split decision
- 15
- Draw
- 8
- Loss on the cards
- 4
- Fight of the Night
- +3
A boxer's points count twice: for the Fighters' Championship of his division — nine belts — and for his team in the Teams' Championship, the Honour Cup. A brave loss on the cards still pays, so nobody fights for a safe decision.
The corner gets its own silverware at the season gala: Head Coach of the Year, Cutman of the Year, Second of the Year and the best strength & conditioning team.
Six roles, one livery.
Boxer, head coach, trainer, second, cutman and team principal — each with a uniform you can read from the back row, all carrying the title sponsor. Shown here for a Red Bull team and a Mercedes-AMG team.
Every corner counts.
Black tie at ringside.
The Paddock Club, rebuilt around a ring: a hospitality deck above the first row, champagne and a glass wall onto the corners. Before the main event, guests take the Corner Walk past the ten team rooms to watch the hand-wraps go on.
Midnight, gold and oxblood.
An 18-page brand book: the idea, the season and scoring, championships, crest and logo system, colour, type, the ten teams, kit, the corner, belts, broadcast and the Royal Box. The league owns three colours; the sponsors own the rest.
A 2021 concept rebuilt in 2026: the league format, crest, kit system, belts and broadcast graphics were designed first, then used as references so every AI image and film keeps the same marks. The broadcast overlay is designed and animated by hand.
Speculative concept. Brand names such as Red Bull and Mercedes-AMG are used only to illustrate the sponsorship model; their trademarks belong to their owners and none of them is affiliated with or endorses this project. Boxer names are fictional.