- Client
- Kallouchi (kallouchi.nl)
- Role
- Photography, 3D, AI imagery & creative direction
- Period
- Jun – Oct 2026
- Deliverables
- E-commerce, colourways, 3D renders, AW/26 social, homepage, scarves
Kallouchi is a modest-luxury label: hijabs, tailored two-pieces and outerwear in a quiet palette. Since June 2026 I've been building its visual world, starting with the webshop.
It started with a studio day for the whole collection and grew into hijab colourways on model, 3D renders of every garment, an AW/26 social concept with AI campaign imagery, a campaign shoot for Instagram and the homepage, and a first set of silk scarves. The deck below walks through all of it.
Studio e-commerce — June 2026
One studio day for the whole collection, graded to one consistent tone for the webshop. 52 images delivered.
Hijab colourways on model
The studio shots recoloured for every hijab colourway on kallouchi.nl: 48 colours across Signature, Classic Signature and Bamboo.
3D garment renders
35 renders: every garment straight and turned, in each colourway.
AW/26 social concept — October 2026
Creative direction, three drops (The Crystal Hijab Headpiece, The Trench, The Palazzo Set), AI campaign imagery and a three-week launch plan.
Campaign shoot — October 2026
Studio campaign for an Instagram carousel and the kallouchi.nl homepage hero.
Silk scarves
Three carré and four twilly designs, each shown flat and tied.
Photography by YASSA — AKS STUDIOS, Amsterdam. Images and videos labelled AI were generated, not photographed.