SABA
BENELUX
Recruiting for Schiphol on TikTok: the jobs, the rules and the people, shown on location at the airport.
- Client
- Saba Benelux — staffing agency for Schiphol airport, Nieuw-Vennep
- Role
- Concept, filming, editing & captions
- Period
- Sep – Nov 2023
- Platform
- TikTok
Public TikTok numbers for @sababeneluxbv, posts from Oct – Nov 2023, read October 2026.
A staffing agency needs a steady stream of applicants who already know what the work is like. I made Saba Benelux's recruitment content at and around Schiphol: vacancies presented on location, street interviews with a security officer and a ground stewardess, and the practical side — the pass, the certificate of conduct, the bonus, the locations you need to know.
Formats were built to repeat: "what do you want?" this-or-that quizzes, do's and don'ts, and replies to comments. A short answer to "where is your background?" — everyone is welcome — became the best performer with 118.9K views; the two street interviews followed with 74.3K and 39.7K.
At the airport.
Every TikTok from the run, ranked by views. Tap to play with sound.
Forty-six in ten weeks.
Vacancies, quizzes, how-tos and answers to applicants' questions — a selection of the other videos made for the campaign.
Concept, camera, edit and captions by YASSA for Saba Benelux (September – November 2023), with the Saba team and Schiphol staff on camera. The "what do you want?" quizzes use licensed stock footage.